{"product_id":"berkley-krej-100-ffs-jerkbait-100mm-5oz-nebu","title":"Berkley KREJ 100 FFS Jerkbait 100mm\/.5oz NEBU","description":"\u003cdiv class=\"grid__item product-widget product-description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-widget__body\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"product-widget__title\" data-mce-fragment=\"1\"\u003eDESCRIPTION\u003c\/h3\u003e\n\u003cdiv class=\"product-widget__copy\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or \"Krejing\", allows the angler to take advantage of being able to see how a fish is reacting on FFS and make a presentation in ways they’ve not been able to before. The angler can then respond to the target’s reactions by working the bait up and away from the fish to better imitate a natural fleeing motion, or through pausing the retrieve backslide the bait towards the fish to trigger reaction strikes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.berkley-fishing.com\/krej-1617890?variant=1612979#\" data-popup=\"prop65\" role=\"button\" aria-label=\"Show Prop 65\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.berkley-fishing.com\/krej-1617890?variant=1612979#\"\u003eProp 65\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid__item product-widget product-features\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-widget__body\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"product-widget__title\" data-mce-fragment=\"1\"\u003eFEATURES\u003c\/h3\u003e\n\u003cdiv class=\"product-widget__uls\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUpturned bill delivers unique ascending \u0026amp; darting action when worked\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBackwards fall on pause (backslide) allows the angler to maintain presence in the strike zone longer, and provides a triggering mechanism for reaction bites\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCombination of ascending action and backslide on the fall maximizes angler control \u0026amp; time in the strike zone\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBait can be fished sub-surface or topwater to best imitate the natural progression of predator \u0026amp; prey\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOptimized for use with forward-facing sonar\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSinking (1ft \/ sec)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Little Jim's Sports","offers":[{"title":"Default Title","offer_id":48377213419836,"sku":"","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/1747\/1292\/files\/Berkley_Krej_Nebu_100_alt2.jpg?v=1706398097","url":"https:\/\/a99505.myshopify.com\/products\/berkley-krej-100-ffs-jerkbait-100mm-5oz-nebu","provider":"Little Jim's Sports","version":"1.0","type":"link"}