Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Now available in Firetail colors!
Nine NEW eye-popping colors!
Classic stick bait wiggle action
Durable and long lasting
PowerBait flavor to tip the scales to your advantage
